NORDSTROM PRODUCT GROUP

As Graphic Design Manager at Nordstrom Product Group, I was responsible to help oversee not only the entire Nordstrom Brand as it related to product labels & packaging but all additional Nordstrom owned brands under the guidance of my amazing CD Red Godfrey.

My responsibilities were three-fold:

Manage existing brands and create brand extensions in addition to the creation of new brands
Create and maintain brand books for Nordstrom’s eight signature brands
Support the NPG Trend Studio by developing all necessary graphic and/or layout templates

Brands I helped to create (or refresh) during my time at NPG:

r. jeans
Flounce Shoes
Public Opinion
The Rail
Tildon
Unit-Y
Nordstrom atHome
Nordstrom Habits
Nordstrom Heritage
Chelsea28
bpm by Zella
and many more

I was also responsible for updating
all packaging & labeling for Nordstrom’s entrance to Canada. This entailed adding french alongside english to every label, tag, heat transfer, wrap, box, bag, etc.

Role:
Design management, graphic design & art direction