Active explorer field guide
One of my main tasks during my time at Williams Helde Marketing Communications was to create this self promotional book. The goal was to prove how well we understood this demographic to our prospective clients. In order to do so, we created a book specifically tailored to this ever growing consumer base using straight talk, authentic athlete portraits and eye catching infographics which highlighted our research and insights.
Creative Direction & design
© Williams Helde
- 2016 American Advertising Awards Silver