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WORLD OF WHEELER PRINT ADS

WHEELER BIKES GERMANY brand campaign & bike design

For the 2004 catalog, we created WOW–The World of Wheeler. The terrain of each of its 12 countries fits perfectly to its inhabitants riding style and preferences. You’ll meet the mud covered, downhill Extremians of Extremia; the Freeridians of Allgearia who spend all their free time at its Topographic National Park; or the children of Young Kong, the only land of WOW where there are neither taxes nor politics.

Not only did I get to design the catalog for two years in a row, I also got to design their entire range of bikes, the Team Wheeler bike and jersey design and supporting ads.

Role: 
Design & art direction

Creative Direction:
Thomas Geiger

Agency: 
© Panama Werbeagentur

 


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TEAM WHEELER BIKE & JERSEY DESIGN. RIDERS: gUIDO & ARNE TSCHUGG

wheeler bike graphics

In two years, I designed over 200 different design variations and color combos. Here is one of my favorite designs for Team Wheeler (I got to design their team jersey as well.) They asked for an Evil Knievel look, so this was my spin.

Role: 
Design, illustration & print production

Creative Direction:
Thomas Geiger

Agency: 
© Panama Werbeagentur