Gatorade G Series Rebrand
Turning G into G Series (the rebranding of Gatorade). While at Tether, I helped in the creation of new forms and delivery systems for the Prime 01, Perform 02 and Recover 03 occasions. I was responsible to help lead our team which grew from 4 to 10+ during our creation of a mulititude of packaging forms for 3 separate platforms (Pro, Performance and Fit). RECOGNITION: Red Dot Design Award 2010 for G Series Perform and Silver Pentaward 2011 for G Series FIT. AGENCY: Tether
G Series Performance Product Family
01 Prime, 02 Perform and 03 Recover
Sketches for original pitch to Gatorade
Shown are various sketches, including the chosen bolt bottle sketch.
G Series Pro Product Family
01 Prime, 02 Perform and 03 Recover
G Series Fit Product Family
01 Prime, 02 Perform and 03 Recover
G Series Sidelines
Our work for the NFL sidelines
