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THE RAIL LOGOTYPE & BRAND DESIGN

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CHELSEA 28 LOGOTYPE & BRAND DESIGN

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TILDON LOGOTYPE & BRAND DESIGN

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UNIT-Y LOGOTYPE & BRAND DESIGN

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NORDSTROM PRODUCT GROUP

As Graphic Design Manager at Nordstrom Product Group, I was responsible to help oversee not only the entire Nordstrom Brand as it related to product labels & packaging but all additional Nordstrom owned brands under the guidance of my amazing CD Red Godfrey.

My responsibilities were three-fold: 

  1. Manage existing brands and create brand extensions in addition to the creation of new brands
  2. Create and maintain brand books for Nordstrom’s eight signature brands
  3. Support the NPG Trend Studio by developing all necessary graphic and/or layout templates 

Brands I helped to create (or refresh) during my time at NPG: 

  • r. jeans
  • Flounce Shoes
  • Public Opinion
  • The Rail
  • Tildon
  • Unit-Y
  • Nordstrom atHome
  • Nordstrom Habits
  • Nordstrom Heritage
  • Chelsea28
  • bpm by Zella
  • and many more 

I was also responsible for updating
all packaging & labeling for Nordstrom’s entrance to Canada. This entailed adding french alongside english to every label, tag, heat transfer, wrap, box, bag, etc.

Role: 
Design management, graphic design & art direction 

© Nordstrom Product Group