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MERCEDES-BENZ SLR MCCLAREN book design

 

Limited to just 3,350 copies, the SLR McClaren Book is destined only for those who can really afford the car. Naturally then, the book will be of premium quality: carefully shot images, meticulous printing technology, and highly emotive copy which revives the mystique surrounding the SLR Roadster. Even the slipcase is one of a kind – it’s made from the same material as the convertible’s soft top. 

Role: 
Design & art direction 

Creative Direction: 
Tobias Eichinger 

Agency: 
© Jung von Matt / Neckar 

Photography: 
Holger Wild


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mercedes-benz SLR MCCLAREN STERLING MOSS book design

For the Mercedes-Benz SLR McClaren Sterling Moss Book, we celebrated this amazing car and its owners through a modern day interpretation of the legendary Sterling Moss, accompanied by a heavenly light cast into a contemporary collector’s setting.

Role: 
Design & Art Direction

Creative Direction: 
Tobias Eichinger & Till Hohmann 

Agency: 
© Jung von Matt / Neckar 

Photography: 
Uwe Duettmann