Wella / Welonda Sales Brochure
Welonda is a division of Wella that designs salon furniture. The 2008 collection was designed right in line with the “pop up” trend in retail and therefore very light and modular for an easy way to change any setting. This is exactly what the imagery in the brochure shows. To even further depict the idea of quick, striking set-ups, and the dual-use of all salon settings, we used “tape art” throughout. PHOTOGRAPHY: Marcus Gaab. AGENCY: Jung von Matt / Neckar.
Wella / Welonda Print Ad