POP Identity
POP, an up-and-coming interactive agency (at the time) approached us to redesign their logo and identity system. With just one major 'must have' which was to keep 'their' exclamation point! Our solution was to package the exclamation point into a logo which could be perceived as the top of a pop can. Together with super fluorescent colors throughout their identity system, it was the perfect fit depicting the 'fizz' they brought to their client base, which included Bill Nye and Nintendo. AGENCY: Piper Design Co.
