bigFM "The Big Video Contest" Website
Germany’s youth-oriented radio station, bigFM, had free advertising time on MTV – but no budget for high-end TV commercials. We produced boring low-budget TV commercials, and badly designed ads. They directly addressed the target group: “You can do better! Produce your own music video!”. On a simple “low-budget-looking” website “The Big Videocontest” took place. The website spread around quickly and gave everyone the means to take part: Downloading music, uploading videos and most importantly watching and voting on the submitted videos. In the end, the most popular music videos were aired on MTV. AGENCY: Jung von Matt / Neckar.
