Various print advertisements

bigFM Podcast Ads

bigFM Dialog Campaign: “The Big Video Contest”

The Promotion: A lot of user-generated content replaced a lot of money! bigFM called on their young target group to be creative themselves under the motto: "You Can Do Better!" Shown here are the call to action print ads.

TV Spots (the most boring and cheapest spots in the world)

The spot "Cactus" shows a cactus for 15 seconds, making it very clear in the over-exaggerated world of MTV that "You Can Do Better!" Other spots showed equally boring scenes, such as the spot "Fridge" or "Power Outlet".

The Microsite

The simple HTML website served as a dialog platform. Here is where you could find contest guidlines and rules of participation. Here you could also download one of twelve special MP3 music files then upload your finished video. Then they were voted on.

User-generated videos

Hundreds of music videos (some quite elaborate) were submitted. Each were 20 seconds long with music from bigFM. The very best videos were used by bigFM as spots.

The official TBVC T-Shirt

The integrated dialog campaign: "Big Bucks Bill"

We invented Big Bucks Bill. A white trash pimp, who will pay a caller’s bill, but only if he feels like it. Half of the campaign aims at making people believe he is real. The other half gives them fun ways to interact and take revenge for his insults.

"Big Bucks Bill's" Private Website

Not pretty, yet somehow believable.

"Big Bucks Bill's" official microsite

Bill antagonizes visitors through audio. In order to get the navigation menu items, visitors need to beat them out of Bill. A variety of interactive tools invite participation. The best part is the rap battle one can join using a text-to-speech module.

"Big Bucks Bill’s": Viral Offensive

Bill gets profiles all across the web and more than his share of emails from some of the ladies out there.