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PRINT ADS FOR VARIOUS BIGFM PROMOTIONS & SPONSORED EVENTS

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BIGFM PODCAST SERIES ADS

BIGFM GERMANY
brand campaigns

bigFM is Germany’s largest youth-oriented radio station. I was responsible for the art direction of their brand campaigns through both classic and integrated means while at Jung von Matt / Neckar.

Role: 
Design, art direction & illustration

Creative Direction: 
Tobias Eichinger & Till Hohmann 

Agency:
© Jung von Matt / Neckar

 


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Print ads plus the TV spot created for MTV Germany lead contestants to The Big Video Contest website, where they could create and upload their TV spots with BigFM music for a chance to air on MTV.

THE BIG VIDEO CONTEST WEBSITE

A FEW OF THE HUNDREDS OF SUBMISSIONS RECEIVED

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PRINT ADS FULL OF FILMING TIPS

the big video contest

Germany’s youth-oriented radio station, bigFM, had free advertising time on MTV – but no budget for high-end TV commercials. We produced boring low-budget TV commercials, and badly designed ads. They directly addressed the target group: “You can do better! Produce your own music video!”. On a simple “low-budget-looking” website “The Big Videocontest” took place.

The website spread around quickly and gave everyone the means to take part: Downloading music, uploading videos and most importantly watching and voting on the submitted videos. In the end, the most popular music videos were aired on MTV.

Role: 
Design, Illustration & Art Direction

Creative Direction: 
Tobias Eichinger & Till Hohmann 

Agency: 
Jung von Matt / Neckar